How Do You Modernize Your Brand Without Losing Your Mojo?
Brands grow, shift, and evolve—just like the people behind them. But sometimes, your branding doesn’t quite keep up. Maybe your logo is feeling a little…tired. Maybe your tone of voice doesn’t reflect who you really are anymore. Or maybe your business has changed, but your branding still feels stuck in the past.
That’s where a brand refresh comes in.
We’re not talking about burning everything down and starting over. A brand refresh keeps what’s working and evolves what’s not. Think of it like a fresh coat of paint, sharper messaging, or a stronger first impression. Same brand. Smarter delivery.
Do You Need a Brand Refresh? Let’s Find Out.
You might not need to reinvent your entire identity—but here are a few signs it’s time for a tune-up:
⏳ Your logo looks outdated compared to your competitors
🧠 Your audience has changed, but your messaging hasn’t
🫣 Your website and social feel disjointed or inconsistent
🚀 You’ve outgrown the DIY branding you launched with
🤷♀️ Your team struggles to communicate who you are (or why it matters)
Still not sure? We’re pretty good at spotting what needs a glow-up—and what doesn’t.
CLIENT SPOTLIGHT
Community Bank Topeka
When Community Bank Topeka came to us, they didn’t need a total brand overhaul—they needed a thoughtful evolution that honored their long-standing reputation while modernizing their presence.
Here’s what we delivered:
Refreshed Verbal Identity: We gave their messaging a sharper tone and more confident voice. It now sounds like a bank that knows who it is—and isn’t afraid to stand out.
Updated Logo & Colors: Subtle refinements made their brand feel more polished and timeless, while staying recognizable to their loyal customers.
Custom Icons: We designed a set of clean, modern icons to bring consistency and personality across marketing channels.
Marketing Strategy: Because what’s the point of a brand refresh if you don’t know how to use it? We gave them a roadmap for rollout, content, and continued connection.
The result? A brand that still feels like Community Bank Topeka—but now looks, sounds, and performs like the future of it.
You Don’t Need a Rebrand. You Need the Right Refresh.
If your brand’s been riding the same look and language for a decade (or more), it might be time to step back and ask: Does this still represent us?
And if the answer is “kind of” or “not really,” that’s where we come in.
Let HBI help you keep what works, fix what doesn’t, and bring your brand up to speed—without losing the heart of what made you great in the first place.
