Here's a question: If someone discovers your business today, what happens next?

Can they quickly understand what makes you different? Can they find proof that you're credible? Do they know what step to take? Does someone follow up? Do they become a client? Do they eventually become a referral source?

For a lot of businesses, the answer is some version of, "Well...it depends." Not because they're doing anything wrong. Because no one's ever stepped back and intentionally designed the entire journey.