Spotlight: Chewology
Location
Kansas City
Industry
Restaurant
Completed
2025
Meet the client
Chewology serves up dumplings, noodles, fried chicken, and other Taiwanese-inspired dishes that hit you right in the feels. After a James Beard nod, Chef Katie Liu was ready to level-up her brand to match her damn-good food.
What We Did
Brand Identity
Brand Messaging
Digital Storytelling Strategy
The Concept
Inspired by the lucky cat and Stray Kat Dinners, this concept takes a fresh, playful spin on the cat, infusing it with a touch of whimsy. Imagine it as the lively, mischievous leader of a dumpling parade, guiding the flavor journey. Combined with the “gooey-ness” of the type the mark embodies the fun, bold, and flavorful experience your brand serves up, making it impossible to ignore.
The Elements
Additional characters and food/drink icons bring even more personality to the brand, adding flexibility to infuse playfulness and flavor across different touchpoints while keeping everything cohesive and dynamic.
Verbal Identity
Chewology is where nostalgic flavors meet modern vibes. It’s Taiwanese street food with a pulse—handmade, heartfelt, and packed with personality. We developed a brand voice to match.
Chewology’s voice is sharp, vibrant, and unapologetically authentic. Every message we craft is as bold as the dishes we serve, designed to connect, excite, and stick.
Digital Storytelling
Through immersive visuals, engaging storytelling, and dynamic content, we can connect with food lovers, spark cravings, and invite guests to be part of the journey—one bite at a time.
This takes shape through optimization of social media profiles, fresh content, and utilizing the platform’s features.
