What Brand Trends Are We Backing? (and What Are We Breaking Up With?)
Trends are like exes: some are worth revisiting, some are better left in the past, and some are fun for a quick fling. As an agency that builds brands for the long haul, we’re always watching what’s rising, what’s peaking, and what’s past its expiration date.
Here’s our hot take on what’s working—and what’s not—in the world of brand design right now.
What We’re Loving
Eco-Aesthetic Everything
Sustainable branding isn’t just about recycled packaging anymore. We’re seeing brands go all in—with earthy palettes, raw textures, and storytelling that reflects real environmental commitment. It’s not just a look. It’s a lifestyle shift.
Kind bars recently shifted to fully recyclable paper wrappers. They’re not just talking the talk. They’re putting their money where their mouth is and making it simple for the consumer to commit to sustainability.
Perfectly Imperfect Design
Minimalism will always have its place, but we’re loving the rise of design that’s a little less polished and a lot more personal. Think sketchy lines, hand-drawn icons, and layouts that feel more human than hyper-clean.
AI as an Assistant, Not the Artist
We’re not anti-AI—we’re anti-letting it do the heavy lifting alone. Using AI to generate adaptable assets, mockups, or extend design systems? Love it. Using it to spit out soulless branding from scratch? Hard pass.
Real, Raw Imagery
The AI renderings are getting scary-good. But nothing beats a photo that feels spontaneous, candid, or even a little grainy. We’re into brands embracing Polaroid-style shots, TikTok clips, and behind-the-scenes vibes that feel less posed, more personal.
Real Brand Storytelling
We’re here for brands that tell real stories—challenges, wins, pivots, and all. Especially when those stories reflect the actual people behind the scenes. Transparency builds trust, and good storytelling builds connection.
Patagonia is an OG storyteller. Their message of “If you can create a company of honest messaging and truth, your customers will look to you for what’s right,” has resonates with consumers since the 70s. They don’t push product—they push using their product, furthering their message of loyalty and honesty.
Minimalist Maximalism
Big type. Bold contrast. Strategic whitespace. All the drama, none of the clutter. This trend proves you can still be loud without screaming.
Take a look at Daise’s packaging. Super bold color. Super simple layout. Big impact.
What We’re Ready to Let Go Of
AI Everything, All at Once
AI is powerful. But it’s not a brand strategist. When brands rely on AI for everything—from logos to copy to entire campaigns—it all starts to feel... eerily the same. The magic is in the human touch.
Trend-Hopping Without Direction
Brands that jump on every design trend end up looking like...every other brand. Your visual identity should feel like you, not like the Pinterest board of the moment. Consistency > chaos.
Copy That Feels Like a Robot Wrote It
ChatGPT-generated copy can be a good starting point. But if it reads like a robot wrote it on autopilot, it’s not doing your brand any favors. Your voice matters—and it should sound unmistakably human.
project Spotlight
U Photo Studio
One trend we’re absolutely behind? Giving brands the tools to show up like pros. Enter: U Photo Studio.
We partnered with Kansas City’s first self-capture photo studio to build a brand that’s as effortless and elevated as their in-studio experience. No photographers. No pressure. Just pro lighting, a remote, and you in the spotlight.
From a refined brand identity and professional website to branded collateral and a scroll-stopping social media strategy, we helped U Photo Studio build a visual presence that turns heads—and drives bookings.
The Takeaway?
Trends should be tools, not templates. The best brands know when to lean in and when to break away. If your brand’s feeling a little too trendy—or a little too tired—we can help.
