WTF Is A Copywriter and Why Do You Need One?

May 5

Let’s clear something up real quick: a copywriter is not someone who copyrights things (that’s a lawyer, and we’re way more fun at parties). A copywriter is the person behind the words that make people stop scrolling, start clicking, and actually care about your brand.

Basically, we’re the ones who make your stuff sound good—and sell better.

So…WTF Does a Copywriter Actually Do?

Glad you asked.

A copywriter turns your “meh” into memorable.

We craft the voice of your brand, write the words on your website, emails, packaging, ads, social posts, and more—and make sure all of it sounds like you, but better. A copywriter doesn’t just toss in some fancy adjectives and call it a day. Nah. We use strategy, psychology, and a sprinkle of sass to connect with your audience in a way that makes them want to stick around (and, ideally, buy stuff).

We help people feel something when they interact with your brand. Excitement. Curiosity. Confidence. Hunger. (Yes, really—copy can make you crave a taco.)

Good copywriting isn’t fluff. It’s fuel for your brand.

But Can’t I Just Write My Own Stuff?

Sure. You can DIY your brand voice, just like you can cut your own bangs. Or use ChatGPT and hope for the best. But let’s be real—some things are best left to the pros.

Here’s what happens when you try to do it all yourself:

Your website sounds like a robot and your customers ghost you.
Your sales page takes 3 months to write and still doesn’t convert.
Your brand voice sounds like...everyone else’s. Yawn.

At Hello Big Idea, we don’t do boring. We dig deep into your brand, get clear on your goals, and create copy that actually gets clicks. Think of us as your brand’s best friend—with a thesaurus and a strategy.

Project Spotlight

Kansas Golf Foundation

Now let’s talk about a client who went from par to powerful (see what we did there?).

The Kansas Golf Foundation came to us with a story worth telling—but their brand voice wasn’t doing it justice. It felt dated, stiff, and didn’t speak to the evolving community they wanted to reach.

Enter: a copywriter.

We overhauled their verbal identity from the ground up. We rewrote their mission and vision to be clear, compelling, and modern. We crafted a new tagline, built out a messaging guide, and refreshed their website copy to better reflect their legacy and their future. Now, their message connects with golfers of all ages.

Because great copy isn’t just about selling. It’s about belonging. And now, the Kansas Golf Foundation has a brand voice that invites everyone to the green.