Onspring
project type
Campaign
Industry
SaaS / GRC (Governance, Risk & Compliance)
Completed
2025
Meet the client
Governance, risk, and compliance might sound like a spreadsheet sandwich—but Onspring turns it into something surprisingly smooth, strategic, and yes…even exciting.
With their no-code, cloud-based platform, Onspring brings clarity to complexity by connecting all your business-critical processes in one place. From audits and risk to policies and vendors, it’s GRC that actually works the way you do.
They’re not just checking boxes. They’re turning “that’s always how we’ve done it” into a bold, confident YES.
What We Did
Campaign Concept Development
Visual Alignment
Campaign Integration & Assets
Supporting Ads
BRINGING THE campaign TO LIFE
To truly bring Onspring’s message to life, we studied and researched their recently refreshed branding, then reimagined how to make a campagin that feels dynamic, confident, and anything but boring. We pushed their bold colors to the forefront and explored the full potential of the iconic orange dot in their logo. That dot became a guiding light across the campaign, inspiring:
Pill-shaped message-bubbles reflecting the Yes! conversation
Animations with dynamic movement (think sliding to the on position)
Full-blown data-inspired graphics
Circular patterns at various scales
A unique blue color treatment for extra punch
Every element works together to make the brand move, pop, and stand out, giving GRC a fresh, energized personality. On social media, the visuals and messaging grab attention, making complex GRC concepts feel approachable and even fun.
The campaign language
To bring the “Yes! of GRC” campaign to life, we gave Onspring’s message a voice that matched its visuals—confident, clear, and full of personality. Key phrases like:
“One platform, every process.”
“From oversight to insight.”
“The Yes! of GRC starts here.”
…became rally cries across the campaign, transforming complex ideas into simple, memorable takeaways. We also built a messaging strategy that flexed by audience—so whether it was a CISO or a compliance lead reading, every touchpoint felt bold, helpful, and impossible to scroll past.
impact in motion
The “Yes! of GRC” campaign isn’t just screen-deep—it’s built to move. At tradeshows, on signage, across giveaways, and inside conversations, the brand shows up loud, proud, and impossible to miss.
How? We designed activations that sparked engagement. From high-value incentives to interactive moments, our strategy brought the energy and made space for deeper conversations about what Onspring can really do.
Bold colors, playful patterns, and that signature Onspring dot turned heads across the room. And thanks to dynamic animations, campaign swag, and branded experiences that traveled far beyond the booth, the message was clear at every turn:
Onspring isn’t just another GRC tool. It’s confident. It’s approachable. And it’s the answer to the chaos GRC teams are tired of managing. Even the most buttoned-up audience couldn’t help but take notice.
Taking the iconic Onspring dot beyond the screen, we ideated a campaign branded Dippin’ Dots truck for increased visibility at tradeshows to attract attendees beyond the booth.
