Ten years in business is worth celebrating. But if you're not careful, an anniversary campaign can quickly become a highlight reel of old photos, thank-you messages, and a logo with a number slapped on it.

When Kali Buchanan Interior Design approached its 10-year anniversary, we saw a bigger opportunity.

Not just to celebrate where the brand had been. To clarify where it was going.

Our long-term partner, Park Place, comes alive every winter, transforming their main square into a festive ice rink filled with holiday charm. This year, we helped Park Place carry their identity into the season and onto the rink itself, showing just how impactful thoughtful brand cohesion can be.

Introducing Onspring: the reimagining of GRC