The Ice at Park Place
project type
Holiday Campaign
Industry
Retail/Recreation
Completed
2025
Meet the client
Our long-term partner, Park Place, comes alive every winter, transforming their main square into a festive ice rink filled with holiday charm. This year, we helped Park Place carry their identity into the season and onto the rink itself, showing just how impactful thoughtful brand cohesion can be.
What We Did
Campaign Development
Campaign Integration
Content Creation
Printed Collateral + Signage
BRINGING THE HOLIDAY MAGIC TO LIFE
The holiday magic at Park Place isn’t just in the lights and snow—it’s in the details. We wanted everything to feel festive and unmistakably Park Place, because nothing kills the vibe like a rogue font or a color that doesn’t belong.
The Ice leans on the brand’s signature colors and typography while sprinkling in extra tones and playful touches to for seasonal charm. Whimsical characters twirl across the ice, geometric and striped trees nod to Park Place’s familiar geometric style, and every sign, illustration, and detail was carefully crafted to play nicely together. The result? A joyful, cohesive winter world that feels both instantly recognizable and delightfully magical—a place where the Park Place brand gets to be itself, with a helpful dose of holiday cheer.
spreading holiday cheer
Bringing The Ice’s personality online was just as important as the in-person experience. For the brand’s social following on Instagram and Facebook, we created posts, stories, and short reels that highlight the rink’s playful energy and festive atmosphere.
Every piece of content was crafted to feel cohesive with the in-person experience, reinforcing Park Place’s brand while spreading holiday cheer. From social graphics to seasonal messaging, the campaign invites engagement, encourages visitors to experience the rink, and keeps the magic of the season alive across every scroll.
