Ten years in business is worth celebrating. But if you're not careful, an anniversary campaign can quickly become a highlight reel of old photos, thank-you messages, and a logo with a number slapped on it.

When Kali Buchanan Interior Design approached its 10-year anniversary, we saw a bigger opportunity.

Not just to celebrate where the brand had been. To clarify where it was going.

Let’s be real: most event branding stops at “make it look cool.”

A logo. A color palette. Maybe a few social posts. Done.

But the events people remember? The ones they talk about after, come back to, bring friends to? Those don’t feel like a collection of assets.

They feel like something bigger. They feel like a shared experience. And that doesn’t happen by accident.

Keystone came to us ready to level up, not start over. We evolved their brand, clarified their message, and built two audience-specific websites that feel polished, intentional, and unmistakably Keystone.

Our long-term partner, Park Place, comes alive every winter, transforming their main square into a festive ice rink filled with holiday charm. This year, we helped Park Place carry their identity into the season and onto the rink itself, showing just how impactful thoughtful brand cohesion can be.