The Creative Crew

meet your new creative bffs.


We’re a collective group of thinkers, makers and design nerds.

Here at Hello Big Idea, we’ve helped hundreds of clients take their business from brainstorm to thriving brand. Our small and mighty team of designers, strategists, writers, photographers and videographers take on a range of projects – from brand identities to social media strategy to website design and so much more.

“Ho hum” thinking isn’t in our DNA…and you won’t find it in our work. We live for pushing the creative envelope, keeping it real and celebrating the occasional “Beer Friday.” It’s been our thing since 2015, and damn, do we love our job.


This is how we came to be.



Start blog. Play with design. Figure out it's kinda fun. Launch Etsy site. Get first blog design client. Fake way through process and installation.


Create confusing and mediocre design website. Start picking up a few blog design projects. Make 536 mistakes. Blog a lot.


Launch The Blog Salon. Fake way through WordPress. Make 859 mistakes. Google, a lot. Discover Squarespace.


Revamp The Blog Salon a few too many times. Pick up pace. Google some more. Take WordPress course. Build processes.


Start brainstorming plan to do something bigger and better. Quit teaching job. Move to Jamaica. Move back to KC. Launch HBI. 


Grow grow grow! Meet Lauren. Start hiring creatives to build HBI. Launch DIY Squarespace themes and 2 day website workshop. 


Start dreaming bigger. Realize there is no limit on success. Move into our first studio space. Hire a project manager. Keep doing badass work. 


Grow and shift. Create packaged processes that streamline design. Hire full-time designer. Move into new studio. Grow! Grow! Grow!



creative director, owner

Ashley is the founder and creative director here at Hello Big Idea. A former high school business teacher and self-taught designer, Ashley is passionate about helping fellow creative entrepreneurs follow their dreams. Just like any big idea, hers is truly a labor of hard work and dedication, created through lots of late nights, countless bottles of wine, and a good amount of networking and strategizing.



Director of operations, producer

Dana is the ultimate organizer. She recently moved from being our main project manager to keep track of our internal operations. She loves a good pair of colorful tights, mixing patterns and she’s one talented illustrator. Dana is a little OCD, really funny and always the first one in the studio each morning.



Designer, Art Director

Sam leads our branding and design team. Her love language is typography and authentic color combinations. Her attention to detail and drive to work along side our client roster is unparalleled. She has better hair than the rest of the team but we love her anyway.



Creative operations manager

Lauren is the magic golden brain that makes our world go round. She’s creative and super type A all at the same time. She manages our overflowing inbox with grace and a positive, go get-em attitude. She’s our in-house green thumb! Thank goodness.




Caroline is a member of our design team and oversees all of our social media and execution. As the youngest member of the team she keeps us young and hip.




Shanley is a multi-talented creative that writes words as well as she takes photographs. She creates copy and captions like a boss. She loves helping push our clients outside their comfort zone with action-inducing words.


Join our team.

We’re always on the lookout for talented creatives. If you dig what we do, we just might have the perfect position for you.